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Would you ask your customers to train for you?

August 10, 2009

Embedded in this post is a video (from 21 minutes to 29 minutes) containing a GREAT example from Intuit of how they’ve engaged their customers (“reach ’em and teach ’em”) to train their customers on their products.  This is a more formalized crowd-sourcing option and expands the number of “trainers” that they may have without the cost of taking on additional FTE, which always scores points with the C-suite.  It’s bold, but it certainly can be done.   Browse through other posts on Tony’s blog, he’s got some really interesting things to share.  

Do you think you could consider this?  How would your organization react to the idea of letting your customers train other customers? What about sharing customer and employee training?  Could your customers produce training that is used by your employees and other customers?

One Comment leave one →
  1. August 11, 2009 11:20 pm

    Absolutely this could be VERY effective! Now, we may not have customers producing courses that are heavy on the security side of things, but using a computer system or even discuss customer needs would be fantastic from a customer perspective. Great for Intuit on trying this approach.

    When marketing departments produce materials, making them as “dual purposed” (both for employees and customers) can really bring the two sides of the deal closer together through sharing and learning.

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